Strategic Management: Creating Competitive Advantages

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

Management strategic: text si cazuri, editia a IX-a, scrisa de autorii Dess, McNamara, Eisner si Lee isi continua traditia de a fi lizibil, relevant si riguros. Stilul sau de scriere atragator minimizeaza jargonul pentru a maximiza lizibilitatea.