Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Managementul strategic pentru turism, ospitalitate si evenimente este textul obligatoriu pentru studentii care abordeaza acest subiect pentru prima data. Prezinta studentilor principiile fundamentale de management strategic intr-un context de turism, ospitalitate si evenimente si da viata teoriei prin integrarea unei serii de studii de caz si exemple din industrie. Printre noile caracteristici si subiecte incluse in aceasta editie sunt: acoperire extinsa catre Ospitalitate si evenimente pentru a reflecta nevoia si importanta crescanda a unei abordari sectoriale combinate a strategiei Noile studii de caz internationale de turism, ospitalitate si evenimente de la IMM-uri si intreprinderi de mari dimensiuni sunt integrate pentru a arata aplicatii ale teoriei managementului strategic, cum ar fi obiective, produse si piete si implementare strategica.