Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.

Managementul Strategic pentru Turism, Ospitalitate si Evenimente este textul obligatoriu pentru studentii care abordeaza acest subiect pentru prima data. Prezinta studentilor principiile fundamentale de management strategic intr-un context de turism, ospitalitate si evenimente si da viata teoriei prin integrarea unei serii de studii de caz bazate pe industrie.