Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies throughout.

Managementul Strategic pentru Turism, Ospitalitate si Evenimente este textul obligatoriu pentru studentii care abordeaza acest subiect pentru prima data. Prezinta studentilor principiile fundamentale de management strategic intr-un context de turism, ospitalitate si evenimente si da viata teoriei prin integrarea unei serii de studii de caz bazate pe industrie.