Strategic Management of Intellectual Capital

The management of intangible resources like competence, relationships, brands, processes and systems is of vital importance to creating and maintaining competitive advantage in Business. With technology evolving at the current rate, it can be nearly impossible to keep up and maintain a competitive edge.　

Intellectual Capital as a Management Tool: Essentials for Leaders and Managers covers a review of the development of the intellectual capital field and discusses the key domains of study where the intellectual capital view of the firm has made major contributions. The book introduces an updated version of the intellectual capital navigator as an operational tool to help managers maximise value generation from an organisations portfolio of diverse resources. This tool is the only tool that enables organisations to use the resource based view of the firm in an operational way. The book also discusses future developments of the intellectual capital navigator increasing its precision around the financial aspects of the organisation.

The book has broad application across all types of organisations and in all operating environments, and is vital reading for managers who want to understand and exploit the importance of managing intellectual capital.

Gestionarea resurselor necorporale precum competenta, relatiile, marcile, procesele si sistemele este de o importanta vitala pentru crearea si mentinerea unui avantaj competitiv in afaceri. Odata cu evolutia tehnologiei la ritmul actual, poate fi aproape imposibil sa tii pasul si sa mentii un avantaj competitiv. Capitalul intelectual ca instrument de management: elemente esentiale pentru lideri si manageri acopera o revizuire a dezvoltarii domeniului capitalului intelectual si discuta domeniile cheie de studiu in care viziunea asupra capitalului intelectual al firmei a adus contributii majore.