Strategic Market Relationships

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

,,In sfarsit, o carte care poate fi folosita pentru a preda gestionarea relatiilor de marketing care nu este cum sa captam consumatorii prin programele de loialitate sau sa exploatem bazele noastre de date." --Ian Wilkinson, Universitatea din New South Wales, Australia ,,Aceasta carte este foarte clara si buna structurat, iar ilustratiile vor ajuta cu adevarat cititorii sa inteleaga acest domeniu.