Strategic Marketing Management

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Managementul strategic al marketingului (editia a 8-a) prezinta elementele esentiale ale teoriei marketingului si ofera o abordare structurata pentru identificarea, intelegerea si rezolvarea problemelor de marketing. Aceasta carte descrie un cadru cuprinzator pentru articularea unor strategii de marketing solide pentru a ghida deciziile de afaceri care implica proiectarea produselor si serviciilor, branding, preturi, promovarea vanzarilor, comunicare si distributie.