Strategic Public Relations Leadership

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

Aceasta editie revizuita si actualizata ofera un cadru care sa permita profesionistilor in relatii publice sa isi articuleze si sa isi demonstreze clar propria contributie la eficacitatea organizationala, stabilind totodata capacitatile specifice pe care liderii in relatii publice trebuie sa le demonstreze pentru a opera la cele mai inalte niveluri ale organizatiei.