Strategic Social Media as Activism

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.

Bazandu-se pe o gama larga de perspective teoretice si empirice, acest volum examineaza rolurile pe care le joaca comunicarea strategica in crearea de campanii de mesagerie pe retelele sociale concepute pentru a se implica in activismul digital.