Strategy and Communication for Innovation

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.

Acest volum contribuit prezinta un compendiu de ultima generatie pentru startup-uri si corporatii, concentrandu-se pe proiecte corporative. Fiecare capitol ofera un punct de plecare pentru schimbul de idei, lectii cheie si noi perspective din perspective antreprenoriale, cum ar fi e-venture, intreprinderi corporative si intreprinderi traditionale.