Strategy Beyond the Hockey Stick

In McKinsey on Strategy to Beat the Odds, partners from McKinsey channel the latest insights in behavioral economics to demystify the social side of strategy. A strategy can be sound on paper, having the right models and theories supporting it, but if there is a disconnect between leadership and employees, then the strategy is destined to fail. This book teaches leaders how to have more fruitful conversations with their teams, bridging the gap between theory and application. Ultimately even the wisest of strategies is challenged by individual behaviors and social dynamics. The team must be fully on-board with, and passionate about, the strategy to make it happen. Leaders will learn how to create and sell strategies so that they have their team's full support and their ideas are honored and implemented throughout their organization.

In McKinsey on Strategy to Beat the Odds, partenerii de la McKinsey canalizeaza cele mai recente perspective in economia comportamentala pentru a demitiza latura sociala a strategiei. O strategie poate fi solida pe hartie, avand modelele si teoriile potrivite care o sustin, dar daca exista o deconectare intre conducere si angajati, atunci strategia este destinata esecului.