Strategy in Airline Loyalty

This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.

Aceasta carte ofera prima explorare cuprinzatoare a programelor de calatori frecvent. Strategy in Airline Loyalty exploreaza, de asemenea, modul in care programele au evoluat de-a lungul timpului de la programe de marketing la puteri financiare, identificand atat catalizatorii schimbarii, cat si optiunile strategice si compromisurile care stau la baza disponibile companiilor aeriene.