Successful Key Account Management

Successful Key Account Management is the culmination of David Hughes' nearly forty years of experience in a B2B (business to business) sales environment. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date.

Gestionarea cu succes a contului cheie este punctul culminant al experientei de aproape patruzeci de ani a lui David Hughes intr-un mediu de vanzari B2B (business to business). Aceasta carte va aduce beneficii noilor manageri de cont care isi dezvolta abilitatile, precum si colegilor mai experimentati care doresc sa se asigure ca abilitatile lor sunt bine rotunjite si actualizate.