Successful Social Activism and Unintended Market Emergence

This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.

Aceasta carte exploreaza procesul prin care un SMO reuseste sa schimbe comportamentul corporativ si modul in care acest succes duce la aparitia neintentionata a pietei prin examinarea longitudinala a industriei de incaltaminte din Japonia postbelica.