Sustainable Brand Leadership

Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.

Leadershipul sustenabil al marcii dezvaluie, in pasi simpli, cum sa cultivi un sistem de leadership pentru a alimenta viitoare sisteme de management al marcii care sa sustina, sa construiasca rezilienta si sa evolueze culturile organizationale. Abordeaza deconectarea ingrijoratoare dintre organizatii si mediul lor comercial mai larg, inclusiv comunitatea si lumea naturala.