Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Aceasta carte unica exploreaza practicile de durabilitate de care beneficiaza companiile, partile interesate si societatea, bazandu-se pe cele mai recente cercetari si exemple din industrie. Disecand interactiunea dintre marketing si societate, Peterson ne incurajeaza sa evaluam in mod critic cererea pentru ca intreprinderile sa se implice cu liniile directoare de sustenabilitate si preocuparile de mediu, ramanand in acelasi timp profitabile.