Systems Theory and Agile Brand Management

This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Aceasta carte exploreaza implicatiile teoriei sistemelor sociale a lui Niklas Luhmann pentru teoria si practica managementului agil al marcii, subliniind in special rolul central al esteticii marcii si al marcilor ca canale pentru educatie reciproca intre companii si consumatori.