Teaching Cases in Tourism, Hospitality and Events

Providing a broad selection of global cases, this book is a comprehensive resource encouraging students to understand and apply key concepts into situations faced in industry. Cases include teaching notes, questions, learning activities and solutions, and cover general, strategic, human resource, finance and operations management, plus marketing.

Oferind o selectie larga de cazuri globale, aceasta carte este o resursa cuprinzatoare care incurajeaza studentii sa inteleaga si sa aplice concepte cheie in situatiile cu care se confrunta in industrie. Cazurile includ note de predare, intrebari, activitati de invatare si solutii si acopera managementul general, strategic, al resurselor umane, finante si operatiuni, plus marketing.