Technology and Innovation Management

This book is designed to be a compendium for students and managers, who wish to understand technology and innovation management. The book explains the relationship between technology innovation and strategy in a simplified manner. The theories are simple to grasp, and anecdotal stories make it student-friendly.

Aceasta carte este conceputa pentru a fi un compendiu pentru studenti si manageri, care doresc sa inteleaga managementul tehnologiei si inovatiei. Cartea explica relatia dintre inovatia tehnologica si strategie intr-o maniera simplificata.