Tell to Win

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action.

Succesul se obtine prin crearea de povesti captivante, care au puterea de a misca oamenii. Daca nu le poti spune, nu le poti vinde.