The Art of Intercultural Business Communication

This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. An essential guide for practitioners, researchers and scholars of international business and communication.

Aceasta carte examineaza problemele si practicile comunicarii interculturale in afaceri dintr-o perspectiva globala si interdisciplinara, cu un accent asiatic, esentiala pentru orice studiu contemporan despre comunicarea in afaceri. Un ghid esential pentru practicieni, cercetatori si specialisti in afaceri si comunicare internationala.