The Challenger Customer

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

Bazata pe noile cercetari CEB efectuate de mii de specialisti in marketing, vanzatori si cumparatori B2B din intreaga lume, aceasta carte va arata cum sa identificati acesti ,,mobilizatori" si sa ii dotati cu instrumentele necesare pentru a-si provoca eficient propriile organizatii in numele dumneavoastra.