The Company and the Activist

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Abordand ascensiunea unei noi generatii de activisti care reprezinta o amenintare reala nu doar pentru reputatie, ci si pentru operatiunile afacerilor, aceasta carte exploreaza ce trebuie sa inteleaga companiile despre aceste comunitati, de ce ar trebui luate in serios si cum pot liderii de afaceri sa navigheze cu succes in acest teren schimbator.