The Corporate Paradox

First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: ‘What do bosses do?’, we are now being asked: ‘Who really is the boss?’.

Publicat pentru prima data in 1993, Paradoxul Corporativ este primul studiu major si aprofundat al relatiei de franciza si al modului in care aceasta functioneaza. In timp ce dezbaterile anterioare s-au concentrat pe intrebarea: ,,Ce fac sefii?", acum ni se pune intrebarea: ,,Cine este cu adevarat seful?".