The Employer Brand

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

Nivelurile de ,,constientizare a marcii angajatorului" cresc rapid in Europa, America de Nord si Asia-Pacific, pe masura ce companiile de top isi dau seama ca angajatii calificati si motivati sunt la fel de vitali pentru succesul lor comercial ca si clientii profitabili si aplica principiile brandingului in propria organizatie.