The Entrepreneurial Process

This book provides an understanding of ‘opportunity recognition’ as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.

Aceasta carte ofera o intelegere a ,,recunoasterii oportunitatilor" ca si catalizator si element crucial al procesului antreprenorial. Bazata pe cercetare, aceasta introduce conceptele cheie din centrul teoriei si practicii antreprenoriatului si demonstreaza cum antreprenoriatul difera de management in ceea ce priveste limbajul, prioritatile si practica.