The Expert Guide to Retail Pricing

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.

Abordand subiectul strategiei de retail, aceasta carte ofera o analiza detaliata a modului in care retailerii pot valorifica cele mai recente tehnologii si analize de date pentru a imbunatati profitabilitatea si valoarea pentru clienti prin stabilirea preturilor.