The Global Business Handbook

The Global Business Handbook is based on the structure of the very successful IÃ?€?SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to

Manualul de Afaceri Globale se bazeaza pe structura programului de management international al Scolii Internationale de Management IAEUREURSEG, o institutie de mare succes. Concentrandu-se pe marile evolutii care au loc in prezent la nivel international, cartea analizeaza modul in care managerii care opereaza in peisajul afacerilor globale trebuie sa isi schimbe activitatea pentru a...