The Green Transition of the Automotive Industry

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.

Aceasta colectie editata ofera o intelegere mai profunda a tranzitiei verzi si digitale din industria auto. A doua sectiune descrie noii factori care stimuleaza cresterea si profitabilitatea, cum ar fi inovatia deschisa si colaborativa, si ofera indrumari despre cum pot actorii existenti sa navigheze in acest peisaj turbulent.