The Hero Trap

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

Dezvaluie un aspect simplu, esential pentru stimularea cresterii in secolul XXI: daca ii pui pe oameni sa controleze mixul de marketing, acestia pot creste si, la randul lor, pot dezvolta organizatia ta.