The Human Factor

The author charts an ethical roadmap for successful management in the 21st century. The author argues that leadership and the human factor are being overlooked and that unless companies can convince employees and customers that they are going in the right direction then they will have no chance to survive.

Autorul traseaza o foaie de parcurs etica pentru un management de succes in secolul XXI. Autorul sustine ca leadershipul si factorul uman sunt trecute cu vederea si ca, daca companiile nu isi pot convinge angajatii si clientii ca merg in directia corecta, nu vor avea nicio sansa de supravietuire.