The Innovation Puzzle

Beyond a generic innovation toolkit, this book dissects the hidden biases and behavioral traps that too often doom innovation within companies to failure. It takes the reader on a journey to learn how to banish these innovation killers for good and turn their company into an innovation champion.

Dincolo de un set generic de instrumente pentru inovare, aceasta carte analizeaza prejudecatile ascunse si capcanele comportamentale care prea adesea condamna inovatia in cadrul companiilor la esec. Il poarta pe cititor intr-o calatorie pentru a invata cum sa elimine definitiv acesti ucigasi ai inovatiei si sa transforme compania intr-un campion al inovatiei.