The Interaction Field

Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.

Expertul in branding Erich Joachimsthaler le prezinta cititorilor Campul de interactiune ca un nou model pentru cele mai de succes organizatii de afaceri din lume, aratand companiilor de toate tipurile cum sa creeze una si demonstrand cum sa-l foloseasca pentru a obtine o crestere radicala.