The Lean Approach to Digital Transformation

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

Abordarea propusa in aceasta carte se bazeaza pe abordarea Lean Startup, conform unei viziuni extinse care combina Design Thinking si Growth Hacking. Companiile trebuie sa devina cu adevarat ,,centrate pe client", de la observare, ascultare si pana la co-dezvoltare.