The Material Life

This book discusses the value of “how” versus “what.” Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.

Aceasta carte discuta valoarea ,,cum" versus ,,ce". Inovatia de proces este practica de imbunatatire a modului in care sunt fabricate produsele. Multi comercianti cu amanuntul si marci supraestimeaza adesea ce produse sunt vandute.