The New Venture Coursebook

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

Scrisa special pentru studentii care urmeaza cursuri de dezvoltare a unei afaceri noi, cartea ,,The New Venture Coursebook" ofera o acoperire cuprinzatoare si il poarta pe cititor intr-o calatorie pas cu pas prin procesul de pornire a unei noi afaceri. Ajutata de o serie de caracteristici pedagogice, aceasta carte va fi o lectura esentiala pentru toti studentii la afaceri, dar in special pentru cei care urmeaza cursuri de dezvoltare a antreprenoriatului.