The Production of Seriousness

This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like 'ritualization' and 'extremization'.

Aceasta carte trateaza radacinile rationalitatii manageriale. O baza teoretica, intemeiata pe conceptul de ,,memetica", este dezvoltata pentru a explica gandirea umana si ratiunea umana ca produse ale evolutiei culturale.