The Righteous Brand

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.

Aducand ordine in haosul marketingului modern de brand, a doua editie a cartii ,,Dragostea pentru branduri nu este suficienta" combina un model intuitiv al modului in care consumatorii se raporteaza la branduri cu o analiza actualizata a modului in care brandurile sunt atat victime, cat si actori in razboaiele culturale de astazi.