The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark

,,Routledge Companion to Critical Marketing" reuneste cele mai recente cercetari in domeniul studiilor de marketing critic intr-un volum autoritar si convenabil. Cei mai importanti cercetatori si vedete in ascensiune din lume colaboreaza aici pentru a oferi o trecere in revista a acestei discipline discursive si pline de viata.