The Routledge Companion to Critical Marketing

This seminal work curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. It is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Aceasta lucrare fundamentala reuneste cercetari de ultima ora in domeniul Studiilor Critice de Marketing intr-un singur volum autorizat. Este de neratat pentru cercetatorii si studentii de marketing si cercetare a consumatorilor, precum si pentru cei care exploreaza sociologia, studiile media, antropologia si studiile despre consum, in general.