The Rural Enterprise Economy

This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions.

Aceasta carte ofera raspunsuri complete la intrebarea despre ce anume constituie economia intreprinderilor rurale in lumea afacerilor contemporane. Abordeaza competitivitatea si viabilitatea, managementul strategic si schimbarea strategica, precum si problemele de marketing, atat pentru companiile deja existente, cat si pentru cele nou-infiintate din regiunile rurale.