The Toyota Product Development System

The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. This book examines and analyzes the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.

Capacitatea de a lansa rapid pe piata produse noi si inovatoare este competenta critica principala pentru orice companie de succes, axata pe consumator. Aceasta carte examineaza si analizeaza metodologia cu adevarat eficienta de dezvoltare a produselor, care a facut din Toyota cea mai inovatoare companie din industria auto.