This is Not the Way

Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.

Andy, echipa sa si setul de instrumente au rezolvat peste 500 de provocari de inovare, in peste 30 de tari, pentru peste 100 de marci. ACESTA NU ESTE MODUL combina stiinta sociala, povestirea si o parte din cultura populara pentru a debloca intuitii, idei si actiuni.