Three Fears Every Leader Has to Know

The impact of fear becomes particularly evident in a crisis. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.

Impactul fricii devine deosebit de evident intr-o criza. Aceasta carte sustine ca exista trei temeri pe care fiecare lider trebuie sa le cunoasca - frica apocaliptica, frica politica si frica privata.