Timeless Principles of Successful Business Strategy

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

Desi este posibil ca o companie sa obtina profit pe termen scurt, este mult mai dificil sa sustina succesul corporativ in timp. Recunoscand ca fiecare firma este unica, cartea rezista tentatiei solutiilor rapide, oferind in schimb lectii la care sa fie analizate si folosite de la caz la caz.