Tourism and Hospitality Marketing

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Aceasta carte ofera o privire de ansamblu cuprinzatoare asupra marketingului pentru industria turismului si ospitalitatii. Cu accent pe subcontinentul indian, exploreaza diverse cadre si strategii de marketing si aplicarea acestora in diverse zone si piete.