Tourism, Hospitality and Digital Transformation

Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Inovatia si progresele tehnologice pot fi forte disruptive, in special pentru afacerile conventionale din industriile ospitalitatii si turismului. Cartea este oportuna prin examinarea critica a acestor forte si a modului in care cele doua industrii ar trebui sa isi elaboreze strategii si sa raspunda eficient la schimbari.