Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Tourism Inovation in the Digital Era exploreaza subiecte la fel de diverse, cum ar fi analiza datelor mari in marketingul turistic la impactul AI si utilizarea CSR in competitivitatea intre grupurile hoteliere, oferind abordari multidisciplinare asupra impactului organizational al digitalizarii si inteligentei artificiale in turism si ospitalitate.