Tourism Planning and Destination Marketing

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

Marketingul de destinatie se bazeaza pe planificare, organizare si strategii si tactici de succes. Planificarea turismului si marketingul destinatiei ofera o intelegere aprofundata a mediului de marketing turistic, inclusiv brandingul destinatiei, canalele de distributie, eturismul, media digitala si practicile turistice durabile si responsabile.