Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Acest element abordeaza cresterea sau scaderea corporatiilor pe baza semnalelor externe, cu un studiu de caz al corporatiei Boeing, un pionier de altadata, si al rivalului sau, Airbus acum lider de piata globala. Acest studiu de caz ofera sugestii pentru noi directii de cercetare privind guvernanta si gestionarea organizatiilor cu adevarat complexe.